An updated look for Vancouver's tower crane company
Established in 1974, family-run Coupal Cranes is one of the largest tower crane rental companies in the lower mainland. Their cranes have been used to helped shape Vancouver’s skyline with projects including BC Children’s Hospital, Olympic Village, the development of False Creek, and BC Place. Though well-established company, Coupal lacked an online presence or consistent visual identity. Paying homage to their 70s roots, we created a retro-inspired logo and visual identity. We developed a website that is intuitive, easy to navigate and user-friendly. Custom photography showcased the fleet, the city and the Coupal family.