Crafting a brand for a new store with a big heart

MCC Community Enterprises (MCC CE), is a collection of social enterprises that each offer a unique response to social need, tackling issues of unemployment, poverty and marginalization. With an opportunity to make use of a large commercial space, MCC CE began dreaming of a boutique/bakery/coffee shop offering a blend of up-cycled, vintage, consignment, and new goods to support local and global artisans in a sustainable way. They approached us to help create a name, logo, visual identity, signage and interior design direction. Referencing the symbol of a dove, an iconic image of peace used by the MCC, we created a vintage-inspired bird illustration to embody the personality of Marketplace. Similarly, the interiors were a combination of new, used, and repurposed materials to give the space a unique look in keeping with their values.