An online store prepares for take-off
VIO Lifestyles is an online store offering exclusive household products sourced from around the world. Born out of a father/son dream to help families experience the world more often, VIO provides generous travel rewards to its members to help get them traveling sooner. We worked closely with VIO to create a brand from scratch and help establish a brand strategy, create a logo system, tagline, visual identity, packaging, website, business cards, and art direct videos to ensure brand consistency. The concept was clear: travel. We drew inspiration from travel documents and way-finding, as well as the many beautiful people, places and things from around the world. The result was a trailblazing, travel-inspired brand that conjures up the sights, sounds and smells from this planet we call home.