Brand

What is a brand anyway?

What is a brand anyway?

Whether you’re aware of it or not, your business already has a brand. As said by author Jonah Sachs, “Your brand is a story unfolding across all customer touch points”. People are making judgements about who your business is based on their interactions with it. Is your website easy to navigate? Are your staff friendly? Does your return policy live up to its claims? This leaves you with two options…