VIO Lifestyles is an online store offering exclusive household products sourced from around the world. Born out of a father/son dream to help families experience the world more often, VIO provides generous travel rewards to its members to help get them traveling sooner.
I worked closely with VIO to create a brand from scratch and helped establish a brand strategy, created a logo system, tagline, visual identity, packaging, website, business cards, and art directed videos to ensure brand consistency. The concept was clear: travel. I drew inspiration from travel documents and wayfinding, as well as the many beautiful people, places and things from around the world. The result was a trailblazing, travel-inspired brand that conjures up the sights, sounds and smells from this planet we call home.