A logo’s purpose is to identify. This is why it’s so important that a designer fully understand what the logo needs to represent before any creative work begins. Logo design and branding go hand-in-hand.
If your marketing efforts aren’t achieving the results you desire, there’s a good chance you’ve jumped ahead to spread the word about a brand that’s underdeveloped and poorly implemented.
If you have a well crafted brand but lack a following, likely you haven’t devised or executed a proper marketing plan. You aren’t connecting with your target audience because they don’t know you exist.
Whether you’re aware of it or not, your business already has a brand. As said by author Jonah Sachs, “Your brand is a story unfolding across all customer touch points”. People are making judgements about who your business is based on their interactions with it. Is your website easy to navigate? Are your staff friendly? Does your return policy live up to its claims? This leaves you with two options…
We worked closely with VIO to create a brand from scratch and helped establish a brand strategy, created a logo system, tagline, visual identity, packaging, website, business cards, and art directed videos to ensure brand consistency. Our concept was clear: travel. We drew inspiration from travel documents and wayfinding, as well as the many beautiful people, places and things from around the world.