Form Meets Function is the Branding + Graphic Design Studio of Michelle Sourisseau.

 

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Branding

Branding is my passion. To me, there’s nothing more exciting than creating a brand from scratch, or breathing new life into an existing one. I’ve crafted a process that eliminates the guesswork through a system of discovery, planning, creation and management. You’ll feel confident every step of the way.

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Digital

I design websites that are both beautiful in form and highly functional. With the user in mind, I seek to create an interactive experience that is intuitive, aesthetically pleasing, and on brand. Through a collaborative process, we’ll develop a site that is flexible to meet your current needs and expand with your future goals.

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Print

 Whether designing an invitation, packaging, annual report, or signage, I like to think outside of the box. I see every project as a new opportunity for creative innovation. My best work comes when partnering with clients who share that desire to push the envelope and try something new.

An online store prepares for take-off

 

VIO Lifestyles is an online store offering exclusive household products sourced from around the world. Born out of a father/son dream to help families experience the world more often, VIO provides generous travel rewards to its members to help get them traveling sooner. I worked closely with VIO to create a brand from scratch and help establish a brand strategy, create a logo system, tagline, visual identity, packaging, website, business cards, and art direct videos to ensure brand consistency. The concept was clear: travel. I drew inspiration from travel documents and way-finding, as well as the many beautiful people, places and things from around the world. The result was a trailblazing, travel-inspired brand that conjures up the sights, sounds and smells from this planet we call home.

 

 
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 Website crafted in collaboration with Forge and Smith

Website crafted in collaboration with Forge and Smith

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A local farm market fulfills a lifelong dream

 

The opening of Lepp Farm Market marked the fulfillment of a lifelong dream for owners Rob and Charlotte Lepp. Right on the same location they’ve run their green “Corn Shack” for years, they constructed a gorgeous, spacious facility to sell their local-grown beef, pork and chicken, along with local produce and other specialty food products. It was a joy to work with Rob and Charlotte to create their Western-inspired logo, stationery, signage and website showcasing all the fresh food they’re proud to provide the community.

 

 
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 Photography by Michael Rathjen of Michael Rathjen Photography

Photography by Michael Rathjen of Michael Rathjen Photography

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 Photography by Michael Rathjen of Michael Rathjen Photography

Photography by Michael Rathjen of Michael Rathjen Photography

 Photography by Michael Rathjen of Michael Rathjen Photography

Photography by Michael Rathjen of Michael Rathjen Photography

 Photography by Michael Rathjen of Michael Rathjen Photography

Photography by Michael Rathjen of Michael Rathjen Photography

A fundraising gala gets a facelift

 

In an effort to raise funds to support their mission to protect and enhance the quality of life for animals in B.C., the BC SPCA created Offleashed, a fundraising gala. Held at the Four Seasons Hotel Vancouver, the annual affair is always a sellout attracting more than 300 supporters. A chic and glamorous affair hosted by local tv personalities like Ann Luu, Howard Blank, and Erin Cebula, the Offleashed event didn't lack interest but did need an image to better represent it's upscale charm. I created a logo and visual identity to reflect the sophistication Offleashed offers while keeping the animals the focus.

Banner image photography by Erich Saide of Erich Saide Photography

 

 
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 Photography by Brandon Elliot of Brandon Elliot Photography

Photography by Brandon Elliot of Brandon Elliot Photography

 Photography by Brandon Elliot of Brandon Elliot Photography

Photography by Brandon Elliot of Brandon Elliot Photography

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Crafting a brand for a new store with a big heart

 

MCC Community Enterprises (MCC CE), is a collection of social enterprises that each offer a unique response to social need, tackling issues of unemployment, poverty and marginalization. With an opportunity to make use of a large commercial space, MCC CE began dreaming of a boutique/bakery/coffee shop offering a blend of up-cycled, vintage, consignment, and new goods to support local and global artisans in a sustainable way. They approached me to help create a name, logo, visual identity, signage and interior design direction. Referencing the symbol of a dove, an iconic image of peace used by the MCC, I created a vintage-inspired bird illustration to embody the personality of Marketplace. Similarly, the interiors were a combination of new, used, and repurposed materials to give the space a unique look in keeping with their values.

 

 
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A new player in the crane industry makes a big first impression

 

Bigfoot Crane Company was the new kid on the block who desired to make a big first impression. Composed of a highly-skilled, well-connected, experienced team, Bigfoot was confident in their ability. All they needed was for their audience to take notice. They came to me with a name, a doodle and a clear idea of what they wanted to be: legendary, like a sasquatch. Together we developed a tagline, created a logo and had a lot of fun applying “Squatchy” to everything.

 

 
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A new pub with lofty dreams 

 

The Clayton was a new pub in town with big dreams of becoming the favourite go-to spot in Clayton Heights, a community in Cloverdale, BC. They had a name, a location, a growing menu and a whole lot of ideas. We worked together to create a logo and visual identity that fit their vision. It was a pleasure to collaborate on the interior design of the pub to create an atmosphere that's causal, comfortable and inviting.

 

 
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An updated look for Vancouver's tower crane company

 

Established in 1974, family-run Coupal Cranes is one of the largest tower crane rental companies in the lower mainland. Their cranes have been used to helped shape Vancouver’s skyline with projects including BC Children’s Hospital, Olympic Village, the development of False Creek, and BC Place. Though well-established company, Coupal lacked an online presence or consistent visual identity. Paying homage to their 70s roots, we created a retro-inspired logo and visual identity. I partnered with UX and UI expert Matt Farley to develop a website that is intuitive, easy to navigate and user-friendly. Custom photography by Jason Brown of Revival Arts Studio showcased the fleet, the city and the Coupal family.

 

 
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 Photography by Jason Brown of Revival Arts Studio

Photography by Jason Brown of Revival Arts Studio

 Photography by Jason Brown of Revival Arts Studio

Photography by Jason Brown of Revival Arts Studio

 Photography by Jason Brown of Revival Arts Studio

Photography by Jason Brown of Revival Arts Studio

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 Website crafted in collaboration with Matt Farley

Website crafted in collaboration with Matt Farley

 Photography by Jason Brown of Revival Arts Studio

Photography by Jason Brown of Revival Arts Studio

 Photography by Jason Brown of Revival Arts Studio

Photography by Jason Brown of Revival Arts Studio